Jeremy Frank
Digital Marketing Professional, Writer
Profile
Marketer, blogger and published author who seeks to grow audiences for great brands and products.
Experience
GameGround
Marketing Associate
Oct. 2011 - May 2012
- •Grew customer base to 1.2 Million MAU in 6 months while maintaining a blended CPI of less than $0.10
- •Responsible for $50K+ monthly marketing spend across various channels including Facebook Ads and Click Exchange Networks
- •Grew Facebook fan community to 300,000 likes (25% of MAU) through viral promotions and community programming
- •Developed Facebook ads creative with CTRs as high as 0.396% and maintained a blended CVR of 70%
- •Generated MySQL and Excel reports to optimize campaign performance using geographic, demographic and engagement profiling
- •Increased newsletter open rate by 250% and CTR by 100% with email list segementation and A/B testing
- •Analyzed competitor game mechanics and flows, providing recommendations to product team
- •Crafted engaging and effective copy for dialogs, product descriptions, ads and social media posts
GameGround
Marketing Intern
April 2011 - Oct. 2011
- •Secured full-time position after a 6-month apprenticeship (only intern who received an offer)
- •Responsible for Facebook community retention programming including promotions, contests, and prize fulfillment
- •Developed all website copy including landing pages, game descriptions, instructions, reviews, and item names
- •Managed all analytics packages including Google Analytics, Kontagent, Facebook Insights, and SiSense
- •Led all customer support operations resulting in extremely positive feedback from core community
Network Design and Communications
Social Media Marketing Intern
Dec. 2010 - April 2011
- •Learned the basics of managing publicity and advertisement
- •Researched, located and pitched to potential sponsors
- •Wrote blog articles for clients ranging from musicians to dermatologists
- •Researched links and write blurbs; learned to manage campaigns with HootSuite
Speakaboos
Author
Dec. 2007 - Feb. 2011
- •Wrote original children's stories that are turned into short Flash animations
- •Created my own original series, called "Billy's Adventures"
- •Edited stories both for basic copyediting as well as for tone, audience and general strategy
- •Have had stories recorded by Peter Jacobsen, Scott Baio, Rich Eisen and Jason Ritter
- •Helped test and debug site for relaunch
WROC/WUHF-TV
Web Content/News Intern
Jan. 2010 - May 2010
- •Interned in the newsroom for college credit
- •Wrote content for RochesterHomepage.net, the website of Rochester's CBS and Fox affiliate
- •Managed news posts using CMS
- •Attended news meetings and helped research and pitch stories
Publications
Investigative Reports
North Central Review — Spring 2007
Education
The City College of New York
MFA in Creative Writing
Dec. 2012 (expected)
The State University of New York College at Geneseo
BA in English, Minor in Geography
May 2010
- •Webmaster, Programming Director, and Chief Engineer of the student television station, GSTV
- •Created and my own show on GSTV, which I also edited with Final Cut Pro
- •Earned leadership certification from Geneseo Opportunities for Leadership Development
- •Outreach Coordinator and Historian of the multi-cultural community service brotherhood Men of Action and Change
- •Inducted into the International Geographical Honors Society, Gamma Theta Upsilon
- •Wrote a humor column in the campus newspaper, The Lamron
Skills and Talents
- Copywriting
- Competitive Analysis
- Facebook Ads
- Kontagent
- Community Management
- Blogging
- Google Analytics
- Facebook Insights
- Windows, Mac & Linux
References
Guy Margolin
CEO
GameGround
917-224-9279
guy.margolin@gmail.com
Miles Lennon
VP of Product Management
GameGround
203-216-8018
mol2103@gmail.com
Doug Vance
VP of Product Strategy
ABC News
646-498-7268
doug.vance@abc.com
Jeremy Frank — jeremy@jeremyfrankly.com — (516) - 660-4283